Both veteran and newbie copywriters can immensely benefit from these quotes...
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1. “On the average, five times as many people read the headlines as read the body copy.”
David Ogilvy
2. “It follows that unless your headline sells your product, you have wasted 90 percent of your money…”
David Ogilvy
3. I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
- Leo Burnett
4. “A copywriter should have ‘an understanding of people, an insight into them, a sympathy toward them.”
George Gribbin
5. An ad is finished only when you no longer can find a single element to remove.
-Robert Fleege
6. Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.
-Steuart Henderson Britt
7. I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
-Philip Dusenberry
8 . The man who stops advertising to save money is like the man who stops the clock to save time.
-Thomas Jefferson
9. "Nobody reads ads. People read what interests them. Sometimes it's an ad."
- Howard Gossage
10. “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett
11. An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen
12. Advertising is like learning – a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
P.T. Barnum
13. The most powerful element in advertising is the truth.
William Bernbach
14. If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.
Leo Burnett
15. We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.
Robert Collier
16. Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
Morris Hite
17. Advertising is Salesmanship in Print.
John E. Kennedy
18.The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
David Ogilvy
19. Copy is a direct conversation with the consumer.
Shirley Polykoff
20. You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.
Rosser Reeves
21. Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them.
Victor Schwab
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1. “On the average, five times as many people read the headlines as read the body copy.”
David Ogilvy
2. “It follows that unless your headline sells your product, you have wasted 90 percent of your money…”
David Ogilvy
3. I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
- Leo Burnett
4. “A copywriter should have ‘an understanding of people, an insight into them, a sympathy toward them.”
George Gribbin
5. An ad is finished only when you no longer can find a single element to remove.
-Robert Fleege
6. Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.
-Steuart Henderson Britt
7. I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
-Philip Dusenberry
8 . The man who stops advertising to save money is like the man who stops the clock to save time.
-Thomas Jefferson
9. "Nobody reads ads. People read what interests them. Sometimes it's an ad."
- Howard Gossage
10. “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett
11. An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen
12. Advertising is like learning – a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
P.T. Barnum
13. The most powerful element in advertising is the truth.
William Bernbach
14. If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.
Leo Burnett
15. We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.
Robert Collier
16. Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
Morris Hite
17. Advertising is Salesmanship in Print.
John E. Kennedy
18.The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
David Ogilvy
19. Copy is a direct conversation with the consumer.
Shirley Polykoff
20. You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.
Rosser Reeves
21. Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them.
Victor Schwab
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